
Master Data Management
Master Data Management (MDM) consolidates multiple source data into a unified system, or data hub, ensuring accuracy, consistency, and uniquely-linking across systems — a "single source of truth."
Key services
Master Data Management
Data Consulting
Workflows & Automation
Custom API Integrations
Business Analysis
K-12 Education Data Systems
Unify your data. Streamline your workflows. Focus on students.
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Your Problem (and you’re not alone)
Google Sheets everywhere: Recruitment leads pile up in shared spreadsheets—no version control, no audit trail, no alerts.
Disconnected systems: The CRM you use for parental outreach doesn’t talk to the online application portal, so recruiters keep reaching out to parents already further down the funnel.
Duplicate records: “Is Emily Ramirez the same person as Emely Ramirez?” Hard to tell when data lives in five places.
Family chaos: You can enroll a student, but you can’t see that her two siblings are already in the system; or that Mom was an alumna who attended three open-house events last year; or that the Dad submitted a form once and your recruiters are still trying to get hiumto submit an application for their *already* enrolled child.
Workflow whiplash: One team automates emails in Mailchimp, another builds Zapier zaps, a third runs manual mail-merges—no unified logic.
Legacy Email & Form Templates: Old systems haven't kept up with newer releases, look like they were made in the 2010s, and may no longer make sense in your applicants' current recruitment journey.
Touchpoint amnesia: Event RSVPs live in Eventbrite, info-requests in Gravity Forms, campus-visit notes in a binder. By the time you read an application, you’ve lost the story of how the family first engaged.
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Our Service: Education Data Integration & Workflow Design
We turn fragmented data into one clean, relational ecosystem so you can recruit, enroll, and support families with confidence.
Phase 1 – Data Discovery & Audit
Map every source: Google Sheets, SIS, CRM, application portals, event platforms, email tools.
Identify the source of truth: Prioritize data sources, determine how to identify duplicate & conflicting records with fuzzy-matching algorithms, and document workflows to resolve duplicate data and conflicts.
Document family relationships (parents ⇄ students ⇄ siblings) that never existed in any single system (primary vs. secondary guardian, siblings, children, age, grade, enrollment status).
Diagram both the current systems and propose ideal system possibilities.
Agree upon concrete goals to inform how the system is built.
Phase 2 – Centralized Data Hub Build
Suggest an ecosystem of integrations or 3rd-party solutions based on budget and LOE available.
Real-time connectors or nightly ETL to keep all source systems in sync — no manual exports.
Stand up a secure, cloud-based data warehouse (AWS, BigQuery, Snowflake, or Azure) owned by you.
Create a golden record for every person and family: unique ID, contact graph, recruitment history, application status, event attendance, communications log.
Document manual import records process to prevent duplicates but also update existing records.
Phase 3 – Workflow & Automation Unification
Design one recruitment funnel that triggers emails, tasks, and calendar events from the hub.
Replace spreadsheet checklists with Waterfall-style or Kanban-style pipelines visible to Admissions, Marketing, and Finance.
Build family-centric dashboards: “The Johnsons—2 kids enrolled, 1 prospect, attended STEM night, requested financial-aid webinar.”
Phase 4 – Reporting & Continuous Improvement
Self-service HubSpot templates: funnel conversion, event ROI, diversity metrics, goal-tracking.
Built-in anomaly alerts (e.g., duplicate email detected, application abandonment, event no response).
Training and documentation so your staff — not us — own the system going forward.
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Deliverables You Can Hold Us To
Enrollment Rate – Improve % of pledged students that show up to Day One classes.
Data Source Inventory & Deduplication Report – 100 % overlap identified.
Centralized Hub Schema & Access Credentials – you control the keys.
Family Relationship Graph – every parent linked to every child and application, past & present.
Recruitment & Enrollment Workflow Playbook – step-by-step, system-agnostic.
Live Dashboards – refreshed daily, exportable to PDF for board meetings.
Contract Hyper-care – Slack channel with <4 hr response time.
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Tech We Love (and will meet you where you are)
SchoolMint, PowerSchool, Alma, HubSpot, Salesforce Education Cloud, Zapier/Make, Tableau, Python dbt, AWS — open architecture means you’re never locked in.
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Next Step
Book a 45-minute Data Pain Call. We’ll screen-share your current sheets and systems, spot the quickest wins, and send you a one-page Integration Roadmap—no charge, no obligation.
Stop wrangling spreadsheets or using incorrect data points. Start welcoming families.
Let’s unify your education data today.
