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DARK FRAME

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DARK FRAME

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DARK FRAME

Fill every seat.
Know every family.

Optimize your K-12 charter network’s enrollment system, from first inquiry to census day.

  1. Oct 2026
    Active:
    SY27 Apps open& SY26 Census Day
  2. Jan 2027
    Active:
    Re-engage
  3. Feb
    Active:
    Lottery & Offers
  4. Mar
    Active:
    Registration begins
  5. Apr
    Active:
    Registration Week
  6. May
    Active:
    Open House
  7. Summer
    Active:
    Events
  8. Aug
    Active:
    Back to School Night
  9. Sep
    Active:
    First Day of School& SY28 rollover
  1. Oct 2026
    Active:
    SY27 Apps open& SY26 Census Day
  2. Jan 2027
    Active:
    Re-engage
  3. Feb
    Active:
    Lottery & Offers
  4. Mar
    Active:
    Registration begins
  5. Apr
    Active:
    Registration Week
  6. May
    Active:
    Open House
  7. Summer
    Active:
    Events
  8. Aug
    Active:
    Back to School Night
  9. Sep
    Active:
    First Day of School& SY28 rollover
  1. Oct 2026
    Active:
    SY27 Apps open& SY26 Census Day
  2. Jan 2027
    Active:
    Re-engage
  3. Feb
    Active:
    Lottery & Offers
  4. Mar
    Active:
    Registration begins
  5. Apr
    Active:
    Registration Week
  6. May
    Active:
    Open House
  7. Summer
    Active:
    Events
  8. Aug
    Active:
    Back to School Night
  9. Sep
    Active:
    First Day of School& SY28 rollover

Every seat counts

Every seat counts

$1.00M

in estimated census-day funding left on the table.

$1.00M

in estimated census-day funding left on the table.

$1.00M

in estimated census-day funding left on the table.

*Example amounts. Choose numbers that fit your network; funding per student varies by state. Every seat still open on census day is funding the network does not receive. See where this comes from.

*Example amounts. Choose numbers that fit your network; funding per student varies by state. Every seat still open on census day is funding the network does not receive. See where this comes from.

Questions you need to answer every year

Forecasting

Do we know our seat goals by campus & grade before applications open?

Outreach

Are we reaching qualified parents and re-engaging age‑eligible families?

Time to Apply

How quickly do families go from first hello to a finished application?

Applications

Are we trending ahead of last year, with fewer half‑finished?

Enrollments

How many registered students are expected on the First Day of School?

Census Counts

How many funded seats will we have on census day?

Built with you, on your CRM

Consulting and build support for K-12 charter school networks on the CRM you already have, so your team can focus on cultivating applications and engaging families.

Audit

A 2-week data health check of your records, automations, and systems.

Connect or Consolidate

Optimize team processes, sync data across systems, and automate outreach using unique family records from inquiry through enrollment.

Measure

The right KPIs for every stakeholder, from the board to the enrollment team, tracked live against goal.

Driving results with charter networks

+70%

PK-8 applications year over year at Brilla Public Charter Schools for SY25 enrollment.

97%

of Brilla’s SY25 registered families arrived on the first day of school, up from 85% (yield up +12 percentage points).

+23%

more SY26 qualified leads for Romero Academies versus SY25.

Networks we work with, or have worked with, include Brilla Public Charter Schools, Romero Academies, Brillante Academy, and KIPP SoCal Public Schools.

A full classroom: students at their desks while a teacher presents at the whiteboard

The Five Essentials

Every strong enrollment program has all five, from first inquiry to census day.

A planning board covered in printed sticky notes

Set up

Network, school-year goals, and team assignments configured once a year, with Enrollment Planner and Team Manager.

A parent’s hand signing an application form

Capture

One validated family submission, through the Quick Apply Form.

Shelves of labeled binders, filed in order

Organize

Clean, linked records from inquiry to enrollment.

Close-up of a steel ruler’s markings

Measure

Live progress to goal for every audience, with Custom Reporting.

An empty classroom in summer, 2023, with potted plants on the desks before the new school year

Upkeep & Renew

Clear out leads that no longer qualify and re-engage the ones that still do. Afterwards, update automations and settings to the new school year values for every campus and team member.

  • Set up. Network, school-year goals, and team assignments configured once a year, with Enrollment Planner and Team Manager.

  • Capture. One validated family submission, through the Quick Apply Form.

  • Organize. Clean, linked records from inquiry to enrollment.

  • Measure. Live progress to goal for every audience, with Custom Reporting.

  • Upkeep & Renew. Clear out leads that no longer qualify and re-engage the ones that still do. Afterwards, update automations and settings to the new school year values for every campus and team member.

A desk buried in piles of paper and folders

Where teams may get stuck

Even teams with all five in place can run into the same four snags. Each one is fixable.

Re-keying between systems

Applications and statuses copied by hand from one system to the next.

Duplicate records

The same parent twice, siblings not linked, details left from past years.

Data in too many places

CRM, application platform, SIS, and spreadsheets, each with a different status.

No live answer

Progress to goal takes a spreadsheet day, so leaders see last week’s numbers.

Two ways we fix it, together

After the health check, we pick the path with your team: connect the tools you already run, or move stages onto one system as contracts renew.

and/or

Keep the tools you run

We make your CRM, HubSpot or Salesforce, the recruiting source of truth: clean family and application intake, workflows and alerts that fit your calendar, and downstream systems kept in sync. No migration, just a better process.

Works with HubSpot, SchoolMint, PowerSchool, Infinite Campus, Alma, Salesforce, and JazzHR.

and/or

Keep the tools you run

We make your CRM, HubSpot or Salesforce, the recruiting source of truth: clean family and application intake, workflows and alerts that fit your calendar, and downstream systems kept in sync. No migration, just a better process.

Works with HubSpot, SchoolMint, PowerSchool, Infinite Campus, Alma, Salesforce, and JazzHR.

HubSpot & PowerSchool example

Family
GuardiansSynced to PowerSchool Accounts
ChildrenSynced to PowerSchool Students
One family record holds the guardians and the children. Applications and enrollments link to that family. Communication on HubSpot based on live PowerSchool statuses.

HubSpot & PowerSchool example

Family
GuardiansSynced to PowerSchool Accounts
ChildrenSynced to PowerSchool Students
One family record holds the guardians and the children. Applications and enrollments link to that family. Communication on HubSpot based on live PowerSchool statuses.

What each person around the table gets

Clearer goals, cleaner records, and no surprises on census day. Pick your role to see what changes for you.

VP of Enrollment

A clear, repeatable setup for goals, team, and settings before applications open.

Leadership

More accurate projections. Board-ready goal tracking. No surprises on census day. Better use of the tools you already license.

Data & IT

Clean connections to existing systems and a documented privacy approach, aligned with FERPA where applicable.

Enrollment team

Fewer manual inputs. Clear assignments and goals. More time cultivating families.

District managers

Quicker, more accurate census-day tracking, with clean records ready to review and approve.

Start with a quick
Enrollment Chat

Start with a quick
Enrollment Chat

Start with a quick
Enrollment Chat

A free 30-minute call about your goals, your systems, and last cycle, timed to your enrollment calendar.

Enrollment Chat

Free · 30 minutes

We’ll talk through what’s working, what isn’t, and where to start.

Health check

Two weeks

We review your records, systems, and last cycle, then recommend the next steps that fit, with a fixed quote for each.

Implementation

If we recommend it, at a fixed quote

We connect your systems and go live before applications open.

Consolidation

When contracts renew, if it fits

Move onto one system one stage at a time. Your SIS stays.

Upkeep & Renew

Monthly, sized to your network

Records kept clean all year, qualified leads re-engaged, and goals, dates, and seats rolled into each new school year.

Book a 30-minute enrollment chat

Pick a time that works for you. No preparation needed.

Book a chat

Book a chat