DARKFRAME

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Fill every seat. Know every family.

One enrollment system for charter networks, from first inquiry to census day. Start with the systems you have, and consolidate when you’re ready.

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Every seat counts on census day

100▼open seats

$10K▼funding per student*

$1Min census-day funding

Book an Enrollment Chat

*Example amounts. Choose numbers that fit your network; funding per student varies by state. See where this comes from.

Where teams get stuck

Enrollment shouldn’t take a spreadsheet day

Most charter enrollment teams juggle the same four headaches. Each one is fixable.

Re-keying between systems

Applications and statuses copied by hand from one system to the next.

Re-keying between systems

Applications and statuses copied by hand from one system to the next.

Duplicate records

The same parent twice, siblings not linked, details left from past years.

Duplicate records

The same parent twice, siblings not linked, details left from past years.

Data in too many places

CRM, application platform, SIS, and spreadsheets, each with a different status.

Data in too many places

CRM, application platform, SIS, and spreadsheets, each with a different status.

No live answer

Progress to goal takes a spreadsheet day, so leaders see last week’s numbers.

No live answer

Progress to goal takes a spreadsheet day, so leaders see last week’s numbers.

The foundation

Clean records come first

Dashboards can’t be trusted until the data underneath follows four rules. We build every system on them, and they’re the backbone of your governance, risk, and compliance (GRC).

01.

One family record

Deduplicated, so every parent and household appears once.

01. One family record

Deduplicated, so every parent and household appears once.

02.

Parents linked to children

Every parent connected to every child in the family.

02. Parents linked to children

Every parent connected to every child in the family.

03.

One application per child

Track a child’s SY application journey across multiple campuses.

03. One application per child

Track a child’s SY application journey across multiple campuses.

04.

One enrollment per child

One campus enrollment per child per year, ready for your SIS.

04. One enrollment per child

One campus enrollment per child per year, ready for your SIS.

Two paths

Keep your systems, or consolidate when you’re ready

Start with the systems you have. Consolidate when you’re ready.

Path A · Connect

Keep the tools you run

We make HubSpot your recruiting source of truth: clean family and application intake, optimized workflows and alerts, and downstream systems kept in sync. No migration, just a better process.

Works with

HubSpot

SchoolMint

PowerSchool

Infinite Campus

Alma

Salesforce

JazzHR

How implementation works

Path B · Consolidate

Move stages onto one system

Bring inquiry, applications, and reporting onto one Dark Frame system, one stage at a time, as your contracts renew. Your SIS stays.

Live now

Enhanced forms

Applications

Custom reporting

Campus & grade manager

Duplicate management

Integrations

Lottery & offers

Events

Email templates & scheduling

One-touch sync

Team management

Census snapshot/List notice

Winter 2027

Canvassing tool

How consolidation works

Progress to goal

Live

Progress to goal

Live

How it works

One system, five stages

From first inquiry to census day, every family moves through the same clean path.

Set up: network, school-year goals, and team, configured once

Capture: one validated family submission

Organize: clean, linked records from inquiry to enrollment

Measure: live progress to goal for every audience

Upkeep: ongoing care so it stays clean

Our tools

Built on HubSpot for charter enrollment

Tools that extend HubSpot Professional for the way charter networks recruit, enroll, and report.

See our Tools

Set up

Enrollment Planner

Set up

Enrollment Planner

Enrollment team members working together

Set up

Team Manager

Set up

Team Manager

Person using a laptop to fill out an online form

Capture

Quick Apply Form

Capture

Quick Apply Form

Measure

Custom Reporting

Measure

Custom Reporting

Who it’s for

What each person around the table gets

One system answers the enrollment questions every role asks.

VP of Enrollment

A clear, repeatable setup for goals, team, and settings before applications open.

VP of Enrollment

A clear, repeatable setup for goals, team, and settings before applications open.

VP of Enrollment

A clear, repeatable setup for goals, team, and settings before applications open.

CEO / Executive Director

Board-ready goals tracking and no surprises on census day.

CEO / Executive Director

Board-ready goals tracking and no surprises on census day.

CEO / Executive Director

Board-ready goals tracking and no surprises on census day.

CFO

Funding protected seat by seat, hours of manual work given back, fewer systems to license.

CFO

Funding protected seat by seat, hours of manual work given back, fewer systems to license.

CFO

Funding protected seat by seat, hours of manual work given back, fewer systems to license.

Data & IT

Clean connections to existing systems and a documented privacy approach, aligned with FERPA where applicable.

Data & IT

Clean connections to existing systems and a documented privacy approach, aligned with FERPA where applicable.

Data & IT

Clean connections to existing systems and a documented privacy approach, aligned with FERPA where applicable.

Enrollment team

Fewer manual inputs, clear assignments, visible goals, and more time with families.

Enrollment team

Fewer manual inputs, clear assignments, visible goals, and more time with families.

Enrollment team

Fewer manual inputs, clear assignments, visible goals, and more time with families.

District Managers

Governance, risk, and compliance (GRC) made easier: quicker, more accurate census-day tracking, with clean records ready to review and approve.

District Managers

Governance, risk, and compliance (GRC) made easier: quicker, more accurate census-day tracking, with clean records ready to review and approve.

District Managers

Governance, risk, and compliance (GRC) made easier: quicker, more accurate census-day tracking, with clean records ready to review and approve.

See FAQs by role

Results

Charter networks are filling more seats

Clean records, connected systems, and live goal tracking help enrollment teams spend less time re-keying and more time with families.

2025-26 Enrollment for PK-8
Brilla Public Charter Schools

+70%

PK-8 Applications YoY

+12pp

Registration to FDOS
85% ➜ 97%

2025-26 Enrollment for PK-8
Brilla Public Charter Schools

+70%

PK-8 Applications YoY

+12pp

Registration to FDOS
85% ➜ 97%

2026-27 Lead Gen for
Romero Academies

+122%

Qualified Leads
(Oct - Apr vs. YoY)

2026-27 Lead Gen for
Romero Academies

+122%

Qualified Leads
(Oct - Apr vs. YoY)

The path

Start small, timed to your enrollment calendar

Step 1 is a 2-week, $3,000 enrollment data health check, credited toward your implementation. Next, we connect your systems and launch before applications open. When contracts renew, consolidate onto one system, one stage at a time.

Enrollment Data Health Check

Enrollment Data Health Check

Implementation

Implementation

Consolidation

Consolidation

Book a 30-Min Enrollment Chat

Pick a time that works for you. Bring last year’s goal and where you landed.

Prefer we reach out? Share a few details and a Dark Frame team member will follow up to find a time.